Rebranding the Port of Longview to strengthen it's connection to the community and the workforce. The Port of Longview is different from it's Seattle and Tacoma competition in that it deals mostly with materials, not containers. Because of this the Port has a stronger connection with the blue collar workforce responsible with handling these materials. Lumberjacks and chainsaws not Businessmen and ties. I wanted to give them a brand that was proud of who they are and featured the people that made their business possible. Bold colors and textures inspired by the materials and weathered walls at the Port add to the authentic feeling that this is about more than cargo.